The world of digital footprints has grown exponentially over the last five years.
It’s a huge, massive data set.
We now have all sorts of data on where people have gone and what they’ve done.
And what has been collected has been of interest to advertisers.
But what about what’s not being tracked?
And what are some things that are not tracked?
This is a great question for the new digital footprint initiative.
The initiative is being launched by the New Zealand Privacy Foundation and is being led by the University of Otago’s Dr Helen Liddell.
Dr Liddett will be speaking at the launch, alongside a number of other experts.
She says it’s important to take a look at what is and is not being recorded.
It might be that your mobile phone is a digital footprint.
It could be that you’ve moved to a different city, or you’ve changed the address of your house, or it could be something as simple as an email address that’s been sent or an IP address that you’re accessing.
That could be a very broad range of things that can be recorded.
And that can potentially include the time you’ve been using a device, the number of hours you’ve spent on it, and whether or not you’ve made any purchases.
If you’ve just moved from one location to another, then it could potentially be very useful.
But, of course, that could also be an indicator of privacy breaches, like phishing scams.
You could also track your internet usage.
You may have some data about where you’ve visited, whether you’ve browsed the internet, what sites you’ve viewed.
You might even have a history of your activities.
And if you’re using a smartphone, it might record all of that, or at least some of it, for instance.
So, you might have a lot of information that is being collected and stored in your mobile.
But the question is: how does that data be used?
Dr Lippe says there’s no simple answer.
She hopes to have some sort of a clear definition for digital footprints and a process for how those are used.
She’s looking to develop some data privacy standards that would help businesses to protect the privacy of their customers.
The New Zealand Data Protection Commissioner, Simon Hutton, has said he would like to see the digital footprint data used for “goods and services”.
In his view, digital footprints could be used for monitoring, tracking and managing compliance with the privacy laws, he said.
Dr Helen has said she wants to see a “legal framework” for data use.
She said she hopes that digital footprints would be used in a way that is fair, transparent and transparently communicated to the public.
“It’s important that we have a clear and consistent framework for the use of digital footprint information,” she said.