I think it’s pretty clear that, in the wake of the digital divide, the retail giant has not been willing to embrace digital citizenship.
That’s a bit ironic because Walmart is one of the largest digital businesses in the world.
The company has over 300 million customers, and it has been one of my top digital retailers of the past year.
That doesn’t include the many digital retailers that have popped up throughout the country.
I think Walmart needs to do a better job of connecting with customers, of communicating the value of digital, and of making sure that its employees are comfortable with how digital has impacted their lives.
But the fact remains that many of its digital customers are not digitally savvy.
I’m sure that when the digital community gets more and more comfortable with it, that it will become even more popular.
The bottom line is that Walmart is not embracing digital citizenship—it’s not doing a good enough job of it.
So, what can it do to make digital citizenship a priority?
Well, it needs to hire more digital employees.
But it also needs to improve its online learning platform and its online shopping experience.
It’s going to need to do more to help customers understand the digital and how it works.
And it needs its customers to learn more about the digital world and to understand that Walmart can be a part of it, too.
If Walmart can do these things, it will be in a better position to compete in the digital marketplace.