Sony and Microsoft have agreed to end the ‘digital camera’ feud

Sony and Xbox will end their digital camera feud and work together on “content and innovation”, the Sony Corporation CEO has said.

Speaking during the Sony E3 2017 press conference on Sunday, Sony CEO Kaz Hirai confirmed the two companies have agreed on a joint statement to “focus on innovation” and “focus our resources and our technology on creating content that will drive a sustainable and profitable future for all of us”.

“We are going to work together to develop a common platform that allows our teams to collaborate on content and innovation that will allow us to better support our global brands,” he said.

“As we do so, we will focus on content that helps us further our vision of an interconnected world where we can all share the experiences and connect with our fellow citizens.”

Hirai said he and Microsoft boss Satya Nadella would “work together to bring the future of the cloud together”, where people could “work from home and be connected to the world”.

Microsoft CEO Satya G. Nadell also confirmed the companies were looking at “the future of cloud computing” with the two announcing “several initiatives to expand the cloud to deliver more services to our customers”.

“Microsoft and Sony are committed to supporting cloud computing for the long term, and we are committed not just to bringing new cloud services to consumers but also to building a sustainable cloud ecosystem,” he added.

Sony and Microsoft, which have been fighting over the price of digital cameras for years, launched the “digital camera” battle in 2016, when the two accused each other of pricing out its own digital cameras.

Sony sued Microsoft, claiming Microsoft was “sitting on its own $3,000 camera” while the camera companies were “fraudulently” making their own digital camera prices.

Microsoft, meanwhile, accused Sony of “buying out its competitors”.

Microsoft launched a counter lawsuit in 2017 accusing Sony of charging “billions” of dollars for digital cameras and accused Sony’s chief executive of “spending hundreds of millions of dollars on marketing” to “deceive consumers”.

Microsoft’s latest legal challenge against Sony, however, came just a week after the two sides signed a new agreement.