Digital marketing jobs in Australia are booming.
But what about those who work in the traditional media?
Digital advertising is booming, too, and job vacancies have increased by more than 10% in just the last six months.
Digital marketing jobs are growing by a huge 40% per cent, according to a new report from job search company Digital Media Analytics.
Job vacancies have also risen by a whopping 90% over the last 12 months.
That’s a lot of digital advertising jobs.
Digital advertising is growing at a faster rate than traditional media.
And that’s no coincidence.
Digital media is the fastest-growing market in the country.
Digital advertising accounted for 44.3% of all advertising revenue in Australia in the first six months of 2018.
That figure rose to 47.7% in the second half of 2018, according a report from the Australia Digital Media Association.
In the meantime, traditional media is struggling to keep up.
Traditional media revenue dropped to $9.5 billion in the three months to March 2018, from $11.9 billion in 2016, according an Ipsos survey.
Digital ad spending is growing in Australia, but traditional media revenue has dropped.
That means there are more digital advertising opportunities than traditional TV advertising, according the study.
In other words, there’s a growing digital advertising market waiting for digital advertising to take off.
That market will be hit hard by digital advertising’s impact on traditional TV ad spending.
The survey shows the average pay of digital ad producers was $7.81 per hour, up from $5.84 in 2016.
That jump was attributed to digital ad buyers being paid a higher average pay for the same work, the report said.
Digital advertisers have become increasingly sophisticated, paying more attention to quality over quantity, according Ipsos.
The digital ad industry is currently on track to grow its revenues by a record $17.3 billion in 2018, the Australian National University (ANU) said in a recent report.
That increase is forecast to rise to $19.4 billion by 2020.
But for many digital ad workers, that growth is still nowhere near enough to pay for living expenses.
Digital ads are getting cheaper.
But the average digital ad is still around $9 per hour in 2018.
That could mean you’re still paying $3.25 for an ad you can get for $2.50 in traditional media, or $4.25 in digital advertising.
The average digital advertising job pays about $17,000 a year, according Digital Media Analysts.
Digital jobs are also getting cheaper because more people are using digital technologies.
But digital advertising still represents a relatively small portion of the overall job market.
In 2018, only 17.3 million Australians were working in digital ad jobs.
The National Digital Media Australia report also showed the proportion of Australian people employed in digital media jobs was growing at about the same rate as jobs in traditional broadcasting, print, and film.
Digital journalism is growing rapidly in Australia.
And the report also revealed that digital media was the most-popular career choice for Australians in 2018 across all age groups.
However, digital ad spending isn’t growing as fast as traditional media advertising, which accounts for about half of digital revenue.
Digital is growing fast, but the industry is still a tiny portion of Australian jobs.
That’s partly because digital advertising isn’t as expensive as traditional advertising, and it’s also because there are still a lot fewer people working in it.